We create and execute campaigns, events and experiences for brands seeking to engage people with their cause. These are designed to uncover and evoke the 'feeling with meaning' that's uniquely connected to your brand.
This approach delivers both the belief and purpose required to drive performance.
The Alternative have been creative pioneers in Brand Engagement since 1996. We work for ambitious brands and with people like you who always strive to keep getting better.
We believe that deep down this is all everyone ever wants.Therefore, we exist to engage those who matter to you the most with this cause.
Through the experience of working with high performing brands and organisations, we have developed our own Feeling with Meaning methodology. The heart of this approach is being able to identify the factors that create belief in your brand and its cause. We then build these into points of engagement that express your brand's aspirations (meaning) and inspire the wholehearted participation (feeling) amongst your audiences.
With a traditional finance background Tim discovered the
exciting environment of Creative Service to be a better
fit and a fun way to make money. He now ensures The Alternative
has the resource and talent in place to deliver the goods to
the client. Tim also keeps our very important supply chain happy.
“Everything I do is focused on delivering value for clients
AND for our business. This win:win relationship is crucial
for any healthy sustainable business sector. The fact that
The Alternative has been doing this for nearly 15 years says a lot”.
One of the original founding fathers of The Alternative back
when fax machines were still the rage; the Super Information
Highway was in its infancy and PowerPoint had not yet become
a plague. “It's been a fascinating journey over the past two
decades. The world bears little resemblance to how it was at
the end of the last century. It's been pretty cool to be part
of leading some of those significant changes in the way we
engage and communicate as human beings (least that's what I
tell my kids to explain my absence when they were growing up).”
Insightful, playful, fearless and profound. Gavin is the leading
creative force at The Alternative. His signature style blends a
sharp instinct for predicting human behaviours and trends with a
life spent at the sharp end of the worlds more progressive brands.
Within moments of meeting 'Gav' you'll realise why he's got a loyal
following; He sees the world differently to many and seemingly senses
the intricate connections and meanings behind any situation to
quickly finding your answer. Direction established, “the rest
is just stuff”, he'll tell you (shortly before racing
away on a motorbike).
Clients call him a Guru/Therapist. Journalists call him 'very quotable'. We call him, for inspiration.
The Happy People Corporation Ltd. t/a The Alternative. Registered in England no: 6042061. VAT no: 900064380. Log in